A key factor in NetSuite’s success from day one was helping meet the overall goal for a successful business. The suite includes many outstanding capabilities, built from the ground up, including: pure cloud architecture, built-in business intelligence, personalization framework, e-commerce, and more. These are all impressive capabilities, but its core mission – software built to run a business – has always been its differentiator.
Built to Run a Business: NetSuite’s Secret to Success
It’s amazing how many other competing products started with a different approach and that approach was not running a business. They were created to operate a sales force, a workshop, a warehouse, a human resources team or the accounts. So, outside of this primary objective, many years later, other functions were built that were tried to fit on software foundations that were not fit for the initial purpose. For example, there are several solutions that are based on simple foundations of sales force automation and have been transformed into CRM and finally the rest of the business functionality is added. However, the way you sell and interact with your customers can be very different from the way you need to financially structure your business due to geographic or tax restrictions.
Users want a system that suits their role. A warehouse manager wants the system to be based on the product and the warehouse, as it is his whole world. It’s not that they want to forget the customer, or the accounting impact, but it’s not their focus.
With NetSuite CRM, the core of the product puts all key business functions on an equal footing: Account; Client; Product; Service; Order; Person. All of them are perfectly linked together in a common business model. Again, similar to business functions, many solutions began to support one type of industry and then evolved to support another. As a result, you get a manufactured product trying to support the service industry and vice versa. The same can be said for a distribution company that uses a solution that was built to support the financial services industry. It may finally work, but it will feel like pushing a rock up an endless muddy hill. Companies will spend a lot on customization to make it work for the entire company. Everything can end with a system that nobody understands; nobody likes, and hardly gets the job done. To avoid this, NetSuite was built to run product and service-based businesses from the ground up.
Companies are made up of many people who perform many different functions. One of the real problems ERP has had over the years is that it is often bought by one group and then forced on others with the promise of producing consistent information and consistent results. For example buying the product that was originally built for CRM is great for the sales force and a nightmare for finances. Or the product built for finance is great for accounting, clunky for operations, and a nightmare for sales. The result is generally long implementations, budget overruns, complex mass customizations, integration with systems that offer unsatisfactory results
NetSuite app, by contrast, was built to run a business – it is optimized to manage the multiple roles of each business. So when the manager of a company logs in it looks like it was just written for them, when the warehouse manager logs in, it looks like it was written for them; when the seller logs in it looks like it was built just for them; even when the client logs in it seems like it was built just for them. Therefore, NetSuite users learn the product faster; enjoy using the product, leading to faster deployments, faster ROI, better data quality, and more productive and effective business.